At the core of Google Shopping Ads is the Google Merchant Center, a platform where businesses upload and manage their product information. A meticulously curated product feed, encompassing detailed product attributes such as titles, descriptions, images, prices, and availability, is essential for creating compelling ad listings.

Once the Merchant Center is populated with accurate product data, businesses link it to their Google Ads account. This integration empowers advertisers to create and manage Shopping campaigns, defining target audiences, bidding strategies, and budget allocations.

When a user searches for a product on Google, Shopping Ads appear alongside traditional text ads. These visually rich listings showcase product images, titles, prices, and the store name, providing shoppers with valuable information at a glance. When a user clicks on a Shopping Ad, they are redirected to the advertiser’s product page, where they can make a purchase.